European market expert Emma Crossick on the iGaming industry: “Casinos are no longer a space just for men”

The modern world has seen female empowerment become a trending topic and this has taken a firm
hold on a global scale. This has seen gender equality come into sharp focus in countries like the UK,
and it has also made the empowerment of women an international priority. A good example of this is
the greater drive for gender quality in business, where a push for equal pay and more opportunities
for women at an executive level can be found.

Female empowerment is also something that is positively impacting the world of entertainment and
the choices open to women in this niche. The casino sector is a case in point and has become a
space women feel increasingly comfortable engaging with in recent years. As European iGaming
industry expert Emma Crossick noted, “Casinos are no longer a space just for men. The industry has
changed.” This is a sentiment that now seems to be prevalent in the wider casino sector.

Casinos have moved on from their old image

It is fair to say that the old image the casino sector portrayed in society was outdated and old-
fashioned. This was because traditional land-based casinos were seen as the preserve of men and
did not project a welcoming image for women. With much of the emphasis in traditional casinos
previously being on games men liked or dark, smoke-filled atmospheres that suited men’s tastes, this
is easy to understand.

However, the modern casino industry has finally moved away from this overly masculine focus and
has started to make casinos places where women also want to spend time. This is apparent from how
the best modern land-based casinos look, feel, and operate. With an atmosphere that has a lighter,
safer tone and more games that women enjoy playing, the best modern casinos have moved with the
times in a positive way.

Many modern casinos now also offer improved facilities and luxurious interior design to cater to
female players. As these are the kinds of things female players tend to value, it is no surprise to see
this has meant casinos are no longer just for men.

Online casino sector is a major factor to consider

Although the changing face of land-based casinos in countries like the UK helps to explain why they
are no longer only for men, it is perhaps the rise of online casino platforms that has had the biggest
impact. These kinds of gaming platforms have risen to prominence in the last few decades, and they
have really transformed how comfortable women feel when playing classics like roulette or blackjack.

The major appeal for many female players is that they can have fun at online casinos in an
environment of their choosing, where they feel safe and relaxed . Although land-based casinos have
made great strides in terms of becoming more appealing to women, many female players still do not
feel comfortable visiting them. Online casinos therefore enable women to access games like slots and
have ensured casino play is not just something for men.

Many women also like online casinos because they can play games without a crowd watching and
without having to worry about male casino patrons making unwanted advances towards them. Both of
these factors not only explain why iGaming sites have taken off with female players but also how they
have made casinos more appealing to women.

Why has the casino sector changed for the better?

The above sets out how the casino industry has changed to appeal to female players and the
beneficial influence iGaming platforms have had on this transformation. However, it is also important
to look at why the sector has made the effort to make these changes and ensure casinos are no
longer just for men.

The most obvious reason is that making casinos fun and accessible for everyone is the fair, just thing
to do. This not only helps the overall struggle for better gender equality worldwide but also means
women who want to play casino games feel able to. This is only right and means that lifestyle choices
for modern women broadly reflect those of men.

From the casino sector’s point of view, it recognised the need for change in the growing face of
female empowerment. To retain the status quo of casino gaming being aimed mainly at men would
have seen the industry look out of step with modern society. This, in turn, could have harmed the
image of brands within it and made them less popular with the public.

More focus on gender equality in casino gaming has also been done simply to make casino brands
more money. This, in effect, helps them tap into the business of female empowerment. Once online
casino play started to become popular with women, brands in the sector finally realized there was a
massive new market to engage with. This led them to stop focusing on only men in terms of what they
offered and make their services (both online and land-based) suitable for all.

Which casinos are the best choice for female players?

Although there are some great land-based UK casinos at which female players would have a great
time in now, online casino platforms can be the best choice. All British Casino is one of the most eye-
catching options out there and has thousands of games to choose from. In addition, it offers an
immersive gaming experience and a wide range of secure banking options.
Jackpot Village Casino is also a good choice and combines excellent customer support with fast sign-
up and a vast games library. They are also a fully regulated casino that uses the best online security
features to protect players.

What next for the casino sector and gender equality?

Whilst the above sets out how and why the casino industry has moved on from its old ‘men only’
image in recent times, it is interesting to consider where it might head on this subject next. One thing
you would expect to see is online and land-based casinos continuing to develop with female
customers in mind. This could see equal emphasis placed by casino bosses on what themes female
players may appreciate, what bonus offers they like best, and which sorts of games they enjoy
playing.

In addition, we may also see greater moves towards gender equality in how casinos and online
casinos are run. This would involve more women working at higher levels in the industry and having
the power to shape its future.

A direct result of this could be more opportunities for women in the casino sector and more focus
placed on the needs of female customers. This can only be a positive thing for the industry overall
and would help it remain relevant in today’s society.

The modern casino sector is a more diverse place

Although it may have had a distinctly male-only feel in the past, the modern casino sector has taken
steps to rectify this and become more accessible to female players. This is something that is long
overdue, and which should help the greater goal of female empowerment moving forward. From land-
based sites that cater to female customers to online gaming platforms that think about female users,
the change in the industry around gender equality is easy to see.