Small business tips: 6 ways to boost your growth

When it comes to growing your small business it can be hard to compete against the big dogs in Google search or Instagram’s impossible organic algorithm.

But, don’t let that put you off. There are many different steps you can take to improve your sales, such as using social media as a marketing tool or planning PR campaigns. Here, we’ve taken a look at some small business tips to help get you started.

Set goals and get organised

When it comes to small business tips, the best advice we can give you is to get yourself oragnised! This doesn’t mean overwhelm yourself with to do lists, but rather set yourself achievable goals and be very clear on where you want you business to be in 1,2,3 years.

By setting specific goals for the year and assigning yourself actions each month to make sure you achieve them will keep you on track. For example; do you want to build up an email marketing database in the next year? Then you need to start planning now and setting goals to get you there.

• Month 1: research legal requirements, disclosures and GDPR
• Month 2: plan what’s needed to implement a plugin / pop up box for email sign ups
• Month 3: scope competitors, sign up to their newsletters etc

Be specific with your goals and make sure you checkin with them weekly / monthly to ensure you’re on track.

Struggling to see the wood for the trees? The Q&A a Day Journal from The Small Business Handbook has been designed specifically for product-based business owners. Every day, for a year, you’ll be asked a specific question about your business. Then, you’ll go back for another 2 years and answer the same questions – seeing how your answers change over the period of 3 years.

Journalling is an incredible tool for self improvement and growth, so taking a minute or two to answer the questions each day can be a great way to keep you focused and on track to achieve your goals all year long.

Try PR & Marketing tactics

There are many Small business tips and ideas that you can use to improve your business, buy one of the best things you can do is promote and build your brand online. For a business to succeed in a digital age, you need to invest to build your brand awareness and PR is a great way to do this.

Try writing a research paper to help show you’re an expert in your market niche and pitch it to media publications with different story angles to help get that news coverage for your brand, every brand mention for your business online will help boost your visibility and gain trust with potential new customers. If you aren’t an experienced writer, you can hire an essay writing service to help with this. 

Utilise Social Media 

With technology becoming more and more advanced, one of the best ways to improve brand awareness is by using social media. Think about which platform your target customer would use and start posting on there regulary.

Utilise Instagram and Facebook’s built-in anlytics tools to identify what content is performing and what times of day your followers are most active. If you have a new product launching, think about running a promotion such as a giveaway, this is a great way to boost engagement and gain followers.

Re-decorate Your Office 

If you have an office and you’ve not decorated in a while then, it might be time to revamp your workspace to help boost your productivty. Re-decorating is another one of the ideas that you should consider to improve your business because it can make your office look brand-new and, you can update the style to more modern business. To re-decorate your office, you could start with a fresh coat of paint on your walls, trying colours that suit your brand and logo, buying some new furniture or rearranging your old furniture.

Small business tips: Set Goals 

When it comes to your business, it’s important to set yourself achievable goals, where do you want you business to be in 1,2,3 years? Set specific goals every year and assign yourself actions each month to make sure you achieve them. For example; do you want to build up an email marketing database in the next year? Then you need to start planning now and setting goals to get you there.

• Month 1: research legal requirements, disclosures and GDPR
• Month 2: plan what’s needed to implement a plugin / pop up box for email sign ups
• Month 3: scope competitors, sign up to their newsletters etc

Be specific with your goals and make sure you checkin with them weekly / monthly to ensure you’re on track.